Lorna came to business and society consulting following a 20 year commercial career in Blue Chip organisations HSBC and Boots.
Throughout her earlier career she gained a rich understanding of the commercial challenges and realities involved in delivering category and brand growth and of the need for commercial objectives and compelling insight in the development of successful marketing campaigns.
She built functional expertise in buying, market analysis and product development managing and growing FMCG and own brand ranges worth £20-£60m before a tenure in marketing to develop brand and customer strategy, campaign development and communications planning expertise. Responsible for marketing budgets of £14m she launched successful campaigns to improve customer value perceptions – achieving shifts of 6%.
Building on and using this experience she played an influential role in Alliance Boots Commercial Transformation Programme - a major organisational change programme which she led for the marketing function. This programme simplified and unified processes both within and across functions & achieved cost and efficiency savings of 5%.
At its inception in 2010 Lorna played a lead role in developing and growing Boots partnership with Macmillan Cancer Support, influencing and lobbying for internal support and developing employee engagement programmes & events and a dedicated website to enable social interaction and track progress towards Boots achieving ‘a mile for every person affected by cancer’.
Having experienced first- hand the difference businesses and charities can make to each other at many levels, she now works helping organisations develop this agenda within the UK and internationally.
She brings a pragmatic understanding of the ‘imperatives’ of successful partnerships and of the need to balance the brand and commercial needs of both parties.
Recent projects with C&E include helping to design compelling ,measurable mutually beneficial ‘propositions’ and providing expert input to designing and delivering processes to ensure successful implementation for a number of not for profit and charitable organisations in the UK and internationally including ; RNIB, Malaria No More UK, The World Food Programme, The Stroke Association, Macmillan and Cancer Research UK.