Practical Action Project Scope
Plan and conduct an extensive piece of supporter research designed to:
- Establish how Practical Action can create appropriate 'supporter journeys' that inspire them, increase their support and reduce attrition
- Gain feedback on Practical Action's campaigns and contact strategy to date, as well as ideas for the future
- Develop insight that can be used to support and drive the supporter acquisition strategy and new product development
- Develop an understanding of the different types of supporters
