Practical Action Project Scope

Plan and conduct an extensive piece of supporter research designed to:

Establish how Practical Action can create appropriate 'supporter journeys' that inspire them, increase their support and reduce attrition
Gain feedback on Practical Action's campaigns and contact strategy to date, as well as ideas for the future
Develop insight that can be used to support and drive the supporter acquisition strategy and new product development
Develop an understanding of the different types of supporters