Practical Action Project Scope

Practical Action Project Scope

Plan and conduct an extensive piece of supporter research designed to:

  • Establish how Practical Action can create appropriate 'supporter journeys' that inspire them, increase their support and reduce attrition
  • Gain feedback on Practical Action's campaigns and contact strategy to date, as well as ideas for the future
  • Develop insight that can be used to support and drive the supporter acquisition strategy and new product development
  • Develop an understanding of the different types of supporters