Barclays

Cause

Enhance the effectiveness of the company’s corporate citizenship programmes and better connect it to the business, particularly in the community engagement and community investment arenas. Key assignments undertaken by C&E in support of this ambition include the following:

  • Advise on the review of existing Global Community Investment strategy and creation of a new strategy
  • Support the strategy implementation project by providing in-house process and project management resources
  • Advise and support on the conception and development of key aspects of the Barclays Social Innovation Fund / shared value programme
  • Provide Ongoing strategic counsel and project support to the Global Community Investment Lead
  • Plan and facilitate the leadership stream in Barclays' Community Investment Global Summits - to better align community investment with the business
  • Provide benchmarking and market research support on a range of topics
  • Plan and facilitate CI team development and planning programmes
  • Conduct an external review of Building Young Futures, the company’s global flagship community investment programme developed and delivered in partnership with UNICEF

Effect

Over the years, Barclays has enhanced both its understanding and performance in relation to aspects of the citizenship agenda. And as the company works to meet the imperative of rebuilding trust amongst stakeholders, the greater understanding gained through its interactions with stakeholders – supported by its highly regarded CI programme – is helping the company to develop markets and reach its priority audiences in ways that are more inclusive and market relevant.